How to Have The Perfect Holiday Email Marketing Strategy in 2020?

Sep 03, 2020arena-commerce Admin
How to Have The Perfect Holiday Email Marketing Strategy in 2020?

Email marketing becomes more and more popular in these days. In our modern life, things can be informed so fast that if you know how to take advantage of technology, you can be the winner. Many researches show that the amount of sale number during holidays increase much more than usual. That is why we should care about the perfect holiday email marketing strategy, to get the best of it!

The first problem we have to concern is about types of emails which are optimized during the holidays of the years. Knowing this well, you can find the best solution to make the most effective plan for your strategy. Now, let’s go!

There are 3 types of email we should care to improve during holidays. They are: 

  • Welcome emails.
  • Relevant promotional emails.
  • Abandoned cart emails.

In the next part, we will show you more in details to help have more information about each of them.

Welcome emails helps you have the first step to approach your customers. So the next thing you need to do is try to write an impressive welcome email. How to do this? How to optimize it? Let’s check out some tips below to get a better solution.

  • Send your welcome email immediately.
  • Remember to ask the recipient to do something for you 
  • Remember to deliver opt-in incentives and rewards.

With these tips, your welcome email can be optimized well. You just need to wait and ...get more customers.

In this article, we will help you to set up an effective email marketing strategy for holiday time. Let’s check out three step below!

Step 1: Check out holiday dates

You should use a worksheet to have a better view. You need to have a worksheet of 12 months and highlight important days (holiday time) to prepare for your email marketing plan. Whenever you look at the worksheet, you can know exactly when to start your strategy to run the business better.

 
module au_top (
  input clk,      // 100MHz clock 
  input rst_n,    // reset button (active low)
  output led [8], // 8 user controllable LEDs 
  input usb_rx,   // USB->Serial input 
  output usb_tx   // USB->Serial output 
) { 

sig rst;       // reset signal 

.clk(clk) { 
  // The reset conditioner is used to synchronize the reset signal to the FPGA 
  // clock. This ensures the entire FPGA comes out of reset at the same time. 
  reset_conditioner reset_cond; 
}
Step 2: Add your emails on the calendar

You can use a worksheet to add your emails on the calendar. We have just find out 3 types of email to optimized during holiday time, so you just need to check out each kind and add the email on the exact days to start your strategy. So when it is time for holiday, you can run the campaign immediately.

 
module au_top (
  input clk,      // 100MHz clock 
  input rst_n,    // reset button (active low)
  output led [8], // 8 user controllable LEDs 
  input usb_rx,   // USB->Serial input 
  output usb_tx   // USB->Serial output 
) { 

sig rst;       // reset signal 

.clk(clk) { 
  // The reset conditioner is used to synchronize the reset signal to the FPGA 
  // clock. This ensures the entire FPGA comes out of reset at the same time. 
  reset_conditioner reset_cond; 
}

At the last part, we give you some tips to get effective email marketing strategy in this year, 2019. Hope that you can make use of them and get successful business.

  • Check out for last year’s trends to guest the trend of this year: we know that trends do not change much in a short period of time, so knowing the trend last year can help us know about the coming trend to have a good plan and preparation.
  • Prepare a good plan before holiday time: Do not wait until it’s holiday time to prepare things. You have to set up a careful plan to know when and how to run the campaign. In fact, you can read again what we have share above to set up a good plan for your business.
  • Segment your list to give better service for each segment: The more you know about your customers, the more chance they can be your re-buyers. Of course, none are the same, especially in buying behaviour. It depends on their ages, finance and more. If you can segment your list, you can set up different email marketing strategy for each group to have more customers.

With all tips and suggestion above, we hope you all can know how to set up a perfect email marketing strategy in this year, 2020. Good luck!